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Luxury Retail | December 5, 2021

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CELEBRATING 100 YEARS OF THE ICONIC CHANEL N°5

CELEBRATING 100 YEARS OF THE ICONIC CHANEL N°5

Chanel rounds off year of celebrations for Nº5 with giant festive installation at Harrods

Located at Door 5 of the Knightsbridge retailer, the luxury powerhouse has put up a 15.5 metre Nº5 fragrance bottle. Luxury fragrance and beauty house Chanel is rounding off a jam-packed year of celebrations for 100 years of its Nº5 scent with a giant installation at Harrods’ Door 5, London, UK.

Standing at 15.5 metres high and 16 metres wide, the grand display features a geometric Chanel Nº5 bottle and faceted stopper. To give a feel for the festive season, Chanel has decorated the outside of the bottle with presents that mirror the brand’s Christmas branding for 2021.

In addition to the Door 5 installation, the 111-year-old brand has dressed 16 windows at Harrods’ London store in festive decorations.

To help customers gear up for the Yuletide season, Chanel has also launched a ‘Finding Nº5’ treasure hunt for customers, with multiple prizes to win, including an immersive shopping experience and Chanel Nº5 Spaceship.

Throughout the entirety of 2021, Chanel has engaged in a number of retail and marketing campaigns to pay homage to the fragrance’s 100 years in business.

Back in the summer, Chanel opened the doors to its Factory 5, a dedicated entourage of global pop-ups dedicated to the scent. Hitting the UK at Selfridges’ Corner Shop on London’s famous Oxford Street, the 160sqm space offered customers a chance to browse the 17 new products in its limited edition line, all of which were scented with Nº5.

Hitting the UK at Selfridges’ Corner Shop on London’s famous Oxford Street, the 160sqm space offered customers a chance to browse the 17 new products in its limited edition line, all of which were scented with Nº5. In a factory-type setting, complete with robot arm and production lines, the immersive experience was dubbed a ‘theme park’ for shoppers.

Chanel also entered the advent calendar craze for Christmas 2021 and, once again, paid homage to the centenarian fragrance by housing the 27 products in a oversized black and white Chanel Nº5 bottle.