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Luxury Retail | June 19, 2024

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NESPRESSO BEACH - Luxury Retail

NESPRESSO BEACH

Nespresso beach takes over during the Cannes film festival

As the 77th edition of the Cannes Film Festival approaches, which will be held from 14th May to 25th May, Nespresso unveils a brand new sunny experience around its summer collection: Unforgettable Mediterranean Summer.

Official partner of the most famous film festival in the world, Nespresso never fails to arouse envy with the announcement of its ephemeral beach on the Croisette. For this new edition, the brand is not missing the call and is meeting us around a solar concept, called Unforgettable Mediterranean Summer.

La Plage Nespresso offers its now renowned Coffee Shop, inviting coffee lovers to taste the flavours of its summer collection. Festival-goers and celebrities from all over the world meet there to relax and enjoy moments of tranquility far from the hustle and bustle of the Croisette around a lunch with a sea view or by lounging on the deckchairs with a coffee.

Note that this year, the beach goes even further and is transformed into a real place of life with the opening of the Nespresso Kiosk — an address which will give visitors the privilege of discovering and purchasing summer collection products, as well as pre-stamped postcards. A dedicated Nespresso mailbox will then allow visitors to send them from the beach.

By briggshillier