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Luxury Retail | May 30, 2024

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"Maison Lancôme" immersive pop up in Madrid

“Maison Lancôme” immersive pop up in Madrid

Maison Lancôme; a universe of beauty in the heart of Madrid

Fragrances, treatments and makeup: Lancôme opens an ephemeral maison in the heart of Madrid. From April 5 to 11, you can discover, in the central Plaza Colón in Madrid, all the company’s surprises and news.

For the first time in 13 years, Maison Lancôme opens its doors to the public with an immersive tour in which visitors will be able to live a unique experience and see first-hand its latest launches in makeup, treatment and fragrances.

"Maison Lancôme" pop up inmersiva en Madrid

A unique experience

A place where you can buy some of its most iconic products and other limited edition items designed exclusively for Maison Lancôme 2024, and thus keep a memory of the most special visit (in addition to enjoying many, many surprises).

This ephemeral construction located in the heart of the city is inspired by that of the iconic Rose House in Domaine de la Rose, in the Grasse region, where Lancôme sustainably grows its perfume plants. The interior houses the latest makeup, treatment and fragrance launches from the French brand and is open until April 11 to all people who want to come and discover it.

The structure is divided into three rooms, each one specialized in the brand’s axes.

The first is dedicated to its fragrance, La vie est belle, which presents a new edition: La vie est belle Rose Extraordinaire. Under a ceiling full of roses, in this room you can smell its floral aroma for the first time, which is presented in a new bottle with the rose engraved. In addition, visitors will be able to personalize a bracelet and take the opportunity to congratulate mothers with a personalized digital message that will arrive on May 5, Mother’s Day.

"Maison Lancôme" pop up inmersiva en Madrid

The second room reflects the cutting-edge technology that the French house uses to design its treatments. In this space you can carry out a skin diagnosis using professional tools, in addition to learning about the new launch Rénergie H.C.F. Triple Eye Serum, formulated to attenuate blinking and freeze the action of dynamic wrinkles resulting from daily movements. Its use promises fewer wrinkles, a slight lift of the eyelid and minimized bags. In addition, in the immersive space, a skin analysis is offered completely free of charge through Skin Screen technology, in which 11 parameters that identify personal needs are studied through artificial intelligence.

The tour ends in the Teint Idole Ultra Wear room, named in honor of the house’s emblematic foundation, designed 27 years ago and whose latest renovation includes 81% hydrating serum. It is the space in which to find the perfect shade of makeup base with the help of experts. An experience that culminates with a sweet treat: a chocolate bar with the exact shade of the chosen cosmetic.

"Maison Lancôme" pop up inmersiva en Madrid

This pilgrimage center for beauty lovers that has the Wozere Studio seal will be open from April 5 to 11, from 11 a.m. to 8 p.m.

Sources: vanityfair magazine, vogue