Valentino Beauty boutique opens in Hong Kong
Valentino Beauty opens the world’s first Valentino Beauty Boutique at Harbour City
Valentino Beauty opened the world’s first Valentino Beauty Boutique at Harbour City in Hong Kong on 5th August, 2021.
The world’s first Valentino Beauty boutique has landed in Hong Kong’s Tsim Sha Tsui as part of the brand’s expansion plan in Asia. The launch of Valentino Beauty Hong Kong will be followed by a second store in Hainan. The Hong Kong store will focus on sustainability and O+O retail strategy, according to the company.
Eva Yu, president and managing director of L’Oreìal Hong Kong, said the decision to open Valentino Beauty’s first boutique in Hong Kong “demonstrated the brand’s confidence in the Hong Kong Market.”
“As a strong couture brand under L’Oreìal Group, it will no doubt bring customers unique beauty products and experiences. In addition, the brand’s strong focus on sustainability echoes L’Oreìal Group’s global sustainability commitment under ‘L’Oreìal for the Future’ and our commitment to driving green beauty in Hong Kong,” Yu said.
Valentino Beauty has also dropped the use of paper wrapping and adopted the use of reusable shopping bags. “The brand’s strong focus on sustainability echoes L’Oreal Group’s global sustainability commitment under “L’Oreal for the Future” and our commitment to driving green beauty in Hong Kong,” the company said.
It also employs an Offline Plus Online Retail Strategy by placing QR codes next to each product where customers will be directed to more information and tips on applications and make-up demos. Makeup artists will also be available for any product recommendations or consultations through text.
Maison Valentino speaks in red – a color that is a language and that demonstrates its identity. A multifaceted shade, red accentuates an embracing selection of possibilities. Timeless, bold and fine. It also speaks volume for the brand’s two new distinct identities: sustainability and Offline plus Online (O+O) retail strategy.
The versatility of each Valentino Beauty product – multi-use, multi-finishes – speaks to the freedom of expression and individuality that lies at the core of the brand, because everyone is beautiful in their own way.
An answer to Valentino’s commitment to responsible consumption, Valentino Rosso (Lipsticks) and the diminutive MiniRosso and powder of the dreamy Go-Clutch are refillable and can be alternated to reflect one’s mood when Couture and Beauty align.
The design of the brand’s first beauty boutique reflected an eco-friendly approach where all of the display modules are buildable grids. They can be easily dissembled and redesigned according to visual merchandising needs thus creating no wastage.