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Luxury Retail | April 23, 2021

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Prada Symbols Monochromatic Pop Up

Prada Symbols Monochromatic Pop Up

#PradaSymbols Pop-up in Tokio

Prada is pleased to introduce #PradaSymbols, a special project in collaboration with Isetan Shinjuku in Tokyo.

Starting from February 10th to February 23rd, the women’s pop up, located at ‘The Stage’ atrium, is defined by a large videowall displaying the #PradaSS21 Womenswear fashion show – the first collection designed by #MiucciaPrada and #RafSimons as co-creative directors.

The video edit is in black and white – intentionally cinematic – with a special slow-motion that highlights the most significant moments of the show.

A white and light yellow checkered floor and the surrounding light yellow monochromatic walls provide an intimate and delicate setting to the video.

By windowswear