"I _____ in #mycalvins" - Luxury Retail
Calvin Klein enlists Kate Moss, Grace Coddington, Frank Ocean and more for fall campaign.
Calvin Klein took to Snapchat to reveal the latest batch of talented actors, models, musicians and, in one case, an editor starring in its fall 2016 global campaign. Following spring’s major multimedia effort featuring Kendall Jenner, Justin Bieber, FKA twigs, Fetty Wap, Kendrick Lamar and many more, the American brand has just shared videos on Snapchat of Kate Moss, Grace Coddington, Margot Robbie, Frank Ocean, Cameron Dallas, Henry Rollins and footballer James Rodriguez talking about falling in love and flirting.
The full campaign has arrived
In addition to the aforementioned names, Calvin Klein’s fall campaign also stars Bella Hadid, Lola Kirke (both of whom were teased in behind-the-scenes footage released back in March), Anna Ewers, Presley Walker Gerber, Roos Abels, Young Thug, Zoe Kravitz, G.E.M., Mo’ne Davis, Sonoya Mizuno, Yung Beef, Antoine-Olivier Pilon, Aomi Muyock, Cuba Tornado Scott, Selah Marley, Kacy Hill, Keith Ape, Mark MacEachen, Tommy Genesis, Yung Lean and a group of street cast models. Photographer and filmmaker Tyrone Lebon once again captured all the imagery, which will roll out across print and digital mediums throughout the season.
Just like the spring campaign, the foundation of this project is the “I ___ in my Calvins” tagline, as well as over 50 intimate, short interview and performance videos starring the many faces of the season.
It’s all meant to feel real and self-directed, to encourage sharing among the brand’s younger audience. There’s also a musical component: select stars, including Bella Hadid, have curated Spotify playlists and visitors can also generate mixes based on different #mycalvins moods.