FAO Schwarz and Target team up for an exclusive new toy collection

Up experience at the FAO flagship in Rockefeller Center in New York City. FAO is featuring more than 300 items from Target’s private labels, including Cat & Jack and Pillowfort.

Two of our favorite retailers are joining forces just in time for the holiday season.

FAO Schwarz and Target will release an exclusive 70-piece collection later this month, and the goal is to ensure accessibility with a $20 price point for the majority of items.

In a few weeks, shoppers will be able to take a gander at the goodies in stores or online at target.com. Plus, FAO Schwarz’s flagship in Rockefeller Center will get a dose of Target’s best items, as it’ll carry exclusive brands like Cat & Jack and Pillowfort.

“This year’s exclusive FAO Schwarz collection and our largest Bullseye’s Top Toys list ever provide something new and exciting for kids of all ages, all at an incredible value,” Christina Hennington, executive vice president and chief merchandising officer at Target said in a statement. “We also recognize our guests have a lot to think about this holiday season, and we hope they find comfort in the safe, easy experiences we’ve created.”

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