Disney Mickey Mouse x Keith Haring Exploratorium
COACH has launched a virtual experience store showcasing the Disney Mickey Mouse x Keith Haring Collection
Coach has also launched four Mickey Mouse x Keith Haring physical pop-ups stores in Japan, Taiwan, Malaysia and Singapore this month.
Called Disney Mickey Mouse x Keith Haring Exploratorium, the digital pop-up shop houses five interactive rooms.
The store entrance features a large Mickey Mouse icon together with artworks by Keith Haring. At the store’s lobby, visitors are welcomed by a guidance video.
The “Immersion” room features a giant 3D Mickey Mouse and a short biography of the renowned artist Keith Haring. The virtual store also houses three display areas: Gallery, Courtyard and Atelier.
All three rooms feature items from the Disney Mickey Mouse x Keith Haring Collection, allowing visitors to have a 360-degree view and information of the products. The items are also linked to the online store for customers to order.