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Luxury Retail | September 16, 2021

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Disney Mickey Mouse x Keith Haring Exploratorium

Disney Mickey Mouse x Keith Haring Exploratorium

COACH has launched a virtual experience store showcasing the Disney Mickey Mouse x Keith Haring Collection

Coach has also launched four Mickey Mouse x Keith Haring physical pop-ups stores in Japan, Taiwan, Malaysia and Singapore this month.

Called Disney Mickey Mouse x Keith Haring Exploratorium, the digital pop-up shop houses five interactive rooms.

The store entrance features a large Mickey Mouse icon together with artworks by Keith Haring. At the store’s lobby, visitors are welcomed by a guidance video.

The “Immersion” room features a giant 3D Mickey Mouse and a short biography of the renowned artist Keith Haring. The virtual store also houses three display areas: Gallery, Courtyard and Atelier.

All three rooms feature items from the Disney Mickey Mouse x Keith Haring Collection, allowing visitors to have a 360-degree view and information of the products. The items are also linked to the online store for customers to order.

By cpp-luxury