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Luxury Retail | June 19, 2024

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Dior at Harrods - Luxury Retail

Dior at Harrods

The Harrods store front with be tranformed this month by one of fashion’s biggest names

Harrods is not only one of the most prestigious department stores in the world, but undoubtedly one of the most famous. The building itself is as iconic as the brands it holds, adorning an entire block of luxurious Mayfair.

When Christian Dior was at the Head of the fashion house, he enjoyed a close relationship with Harrods

This March the House of Dior has joined forces with Harrods to launch a luxury-charged adven¬ture combining French Savoir Faire and British charm. Inspired by the late fashion genius Christian Dior, the fashion house bearing his name has revisited the famous Harrods store and unveiled an elaborate universe that includes a pop up store, café and a total domination of the iconic window displays, capturing the brand’s illustrious presence in Great Britain.

The store’s entire fourth floor has been transformed into the ultimate Dior experience. The journey begins with a façade of the brands Paris residence, before leading into nine dazzling Dior highlights. These range from discovering the original sketches behind the brand’s iconic Savoire Faire to a theatrical presentation of forty mannequins displaying the most prominent pieces from the brand’s history. There is a display embodying the famous scent of J’Adore, enhanced by the charismatic sensuality of Charlize Theron, as well as a reimagining of the ‘Lady Dior’ handbag by various different artists.

Harrods will be an international destination for fans of Dior, allowing them to explore the fashion house in all its glory, from the original Savoir Faire sketches to reimagined icons. The window displays add a British twist to the traditionally French brand and, with the entire famous façade of the store becoming a Dior boutique, show that Dior is indisputably one of the biggest designers in the world.



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