Coach New York City Subway Inspired Pop Up Store, Pondok Indah Mall 2
Coach Presents The Atmosphere Of New York City Through Subway Inspired Pop Up Store
Coach, a global design house of modern luxury leather goods, apparel, and lifestyle accessories, announces the launch of their new subway-inspired pop-up store at Pondok Indah Mall 2.
Set in a blue subway car, the pop-up shop pays homage to the home of Coach, New York, and features their signature jacquard denim and music to match. Inspired by the house’s vision of reimagined heritage, inclusivity, and self-expression, the pop-up will invite customers to meet the Pre Fall 2021 collection and play with customization.
The subway inspired pop-up showcases the prestigious brand’s Pre Fall 2021 collection, which playfully combines the house’s heritage in craft, with the codes of American fashion, introducing new remixed classics with an irresistible sports-meets-vintage spirit. Pre Fall also debuts the Coach Originals Qualities—archival bags in soft quilted nappa leather—and a new treatment of Signature on denim jacquard.
Their collection of brightly-colored quilted bags are part of The Coach Originals collection, an assortment of new silhouettes inspired by archival pieces. The Qualities come in a ton of playful new colorways from berry pink to pale lime. Just like the popular Coach Pillow Tabby, the materials are crafted from soft, pillowy leather. Meanwhile, their denim Jacquard is inspired by an archived collection and vintage bags that celebrate their legacy and authentic New York heritage. Reimagined for today, the compact design is based on an iconic Coach silhouette introduced in 1997.
The Pop Up Store is presenting the atmosphere of New York City by building a subway miniature that is very iconic. With the pop of blue and print signature jacquard that is the highlight of the season, the subway that the designer brand is presenting even includes interactive features, such as a customization service for you to experience a, design-it-yourself service, that takes customization to the next level.
This unique customization experience offers the customers to re-design their favorite Coach’s leather goods to a one-of-a-kind statement bag. A Coach craftsman is available to help accessorize it, and highlights interchangeable bag straps made with a different technique, on top of key embellishments, and not forgetting the quintessential scarves as well as bag charms to complement your bag. Personalize It emphasizes monogramming your initials and icons which best represent you. ‘Customize It’ is a bespoke service made available at the Coach Create pop-up. It features three key signature embellishments – Tea Rose, Souvenir Pins, and Prairie Rivets.
The Pre Fall 2021 collection is now available in the luxury brand’s Indonesia stores or through the ‘Coach on Delivery’ service which allows customers to browse from the comfort of their home. Customers can contact an advisor’s WhatsApp number to order their favorite piece.