Cartier reinvents itself in its boutique on Paseo de Gracia, Barcelona

Cartier returns to his home in Barcelona. After a few months installed in the iconic Casa Batlló during the reform process of its official headquarters in the city, last June it reopened the doors of its boutique at number 82 Paseo de Gracia.

In a space with a surface area of ​​450 square meters spread over one floor, Cartier presented its new store concept, “which pays homage to the culture of Barcelona”. It does so through “a deep dialogue between local artisans and the DNA of the house” and with references in its interior design to Gaudí’s modernist style, thus creating “a more contemporary environment that is impregnated with the vibrant light and spirit of Barcelona ”, the jewelry and watchmaking house said in a statement.

The one between Cartier and Barcelona is a long-term relationship, since it began with the participation of Louis Cartier in the International Exhibition that the city hosted in 1929, when he showed a necklace with diamonds. It was not until 1996 that he opened his first boutique in Barcelona, ​​around Paseo de Gracia, and in 2014 he moved to his current location.

Founded in Paris in 1847, Cartier is currently owned by the Swiss luxury group Richemont, has more than 270 stores and has Nicolas Helly as general manager for Iberia. In the Spanish market, it has the aforementioned boutique in Barcelona, ​​another in Palma and two in Madrid. In addition, its articles are distributed through its e-commerce and a selection of multi-brand points of sale.

Customers and visitors will find a new glass facade that floods the store with natural light and allows them to discover the organic and geometric shapes inside, as well as a colorful palette of colors in different stained glass windows and mosaics that mark out the new spaces, all inspired by by nature and Gaudí’s universe, as can be seen in the boutique’s columns that culminate in an interior garden full of light. A garden topped with an impressive stained glass window in its dome that is directly inspired by the greenhouses in Ciutadella Park and the architecture of the Palau de la Música.

In the words of Nicolas Helly, director of Cartier Iberia: “For Maison Cartier, Barcelona has always been a benchmark at an artistic and cultural level and for this reason we want to pay a warm tribute to it in our space on Paseo de Gracia, which will be a meeting point for all Barcelonans and visitors to the city”.

The stained glass windows of the boutique have been created by the Barcelonan adopted artisan, Jorge Aragone, while the mosaic master craftswoman Lívia Garreta has been in charge of creating the floors of the boutique.

The new boutique will maintain a constant dialogue with the city of Barcelona, ​​its citizens and visitors, who upon arrival will be able to discover the wide open space that houses the Maison’s jewelry, watch and accessory collections, such as the iconic creations: Love, Trinity , Juste un Clou, Santos de Cartier, Ballon Bleu de Cartier, Tank or Panthère de Cartier.