Boss X F1 team Aston Martin

Boss becomes F1 team Aston Martin’s fashion partner

The Boss brand is continuing its marketing drive to reach key consumers and has announced a new partnership with the Aston Martin Aramco Cognizant Formula One Team (AMF1) that sees it being named the team’s official fashion partner. 

H&M’s Hôtel Hennes

Inside H&M’s Whimsical Hôtel Hennes In New York City

Last week, H&M checked into the Lower East Side and unveiled the second installment of Hôtel Hennes amidst the cobblestone backdrop of New York’s Freeman Alley. H&M hosted a private party that offered plenty of photo ops amongst the immersive installations.

Loubi’s on the Beach pop-up

Christian Louboutin takes over the Corner Shop at Selfridges with its Loubi’s on the Beach pop-up

The Loubi’s on the Beach, pop-up is inspired by the pure joy, nostalgia and high energy of summer beach culture.

Adidas x Gucci pop-up store

The hotly anticipated trophies of the adidas x Gucci collaboration have dropped across the planet, and obviously, Japan is one of the places where it’s presented in a grand, grand way.

Moët & Chandon open their 1st Permanent Bar in Harrods.

Moët & Chandon open bar in London

Moët & Chandon will open Europe’s largest champagne bar in Harrods, Knightsbridge, London, at the end of June. Located on the ground floor of the department store the Moët & Chandon Champagne Bar is surely to become London’s must-visit venue for champagne lovers to enjoy the glamor of the Maison

Tokyo open their 1st Chanel Beauty House

Chanel opens boutique in Tokyo

In a market as mature and savvy as in Tokyo, Japan, luxury brands go to great lengths to raise their profile and attract customers. And Chanel is no exception.