Image Image Image Image Image Image Image Image Image Image

Luxury Retail | July 13, 2024

Scroll to top


YSL Pop-Up “Beauty Hotel” - Luxury Retail

YSL Pop-Up “Beauty Hotel”

YSL is hosting a 5-floor pop-up beauty hotel in NYC during Fashion Week

The hotel will take up five floors at the World of McIntosh Townhouse in SoHo during New York Fashion week.

Beauty brand YSL of fashion house Yves Saint Laurent will be hosting a beauty lovers playground in a five-story immersive pop up that was previously featured in both Paris and Hong Kong in past months.

YSL Is Opening a Beauty Hotel in New York with Five Floors Made for the ‘Gram

Each room will showcase the brand’s latest launches including their Rouge Pur Couture lipstick and the popular Black Opium Eau de Parfum. The hotel will offer experiences for guests to participate in such as fragrance workshops and makeup counters where guests can try out YSL makeup.

Expect endless eye candy from neon lights in the shape of the YSL logo, a lounge with purple sofas, a “study” with a bed to “express your wildest Black Opium fantasies,” incredible views at the rooftop pop-up shop and YSL Beauty Café and a chic indoor pool.