Paper Flowers Collection by Tiffany & Co. - Luxury Retail
Tiffany & Co. Hosts “Breakfast at Tiffany’s” to Launch the Paper Flowers Collection
Featuring a life-sized Subway cabin and hundreds of paper flowers, the brand pulled out all the stops to bring an authentic New York experience to the party.
The launch of Tiffany Paper Flowers by the American jeweller, saw the brand taking over the Museum of Contemporary Art with some of the iconic settings reminiscent of New York City. Made over in the brand’s signature shade of Tiffany Blue, Tiffany & Co. played host to over 200 guests that included Nicole Warne, Sonia Chew, Tabitha Nauser and many more VIPs.
Tiffany & Co. Celebrates the Launch of the Paper Flowers Collection
The American jewellery brand pulled out all the stops to bring an authentic New York experience to the party. That included a life-sized Subway train cabin (in Tiffany blue, of course) filled with hundreds of floral paper cut-outs, as well as Central Park-style benches emblazoned with quotes and lyrics from the iconic Audrey Hepburn-led film, Breakfast at Tiffany’s. The most captivating part of the installation, though, was undoubtedly the new Tiffany Paper Flowers collection, which was housed within a large greenhouse display at the party.
Marking the first offering by Tiffany and Co. Chief Artistic Officer Reed Krakoff, the Tiffany Paper Flowers collection draws a fine balance between refined feminity and industrial modernity. In the collection, Krakoff brings a whimsical touch to the all-time classic formula for the brand’s biggest launch in a decade. Its glittering pieces includes earrings, bracelets, pendants and rings made with platinum and brilliant round diamonds — all of which feature the delicate motif of a paper-cut flower.
Will be available in all Tiffany & Co. stores in Singapore on 1 September.
Tiffany Paper Flowers Collection
In line with the campaign, Tiffany & Co. took to a collaboration with Tiong Bahru Bakery by splashing its flagship Bakery store at Eng Hoon Street and a huge coffee cart outside its store at Ion Orchard with the same dreamy theme, so that Tiffany fans can finally experience the iconic Holly Golightly breakfast scene of the namesake movie.