Willow x Chanel - Luxury Retail
Karl Lagerfeld’s latest muse gets her first print gig for the brand
Karl Lagerfeld chose her as part of the French house’s family of muses back in March, and since then, Smith has been wearing Chanel at her big events and popping up in the front row of its runway shows. But her role with Chanel is now more than just ambassador — Smith is the star of the new fall/winter eyewear campaign, photographed as usual by Lagerfeld himself. The young musician is signed with The Society Management and has previously starred in a Marc Jacobs campaign.
“Swathed in jewels from the Fall-Winter 2016/17 Ready-to-Wear collection, she breathes new energy into the world of Chanel eyewear,” said the brand in a statement, adding that her youth and energy charmed Lagerfeld.