Tata Harper pop-up, Dublin - Luxury Retail
Tata Harper store Arnotts
From initial discussions it was clear that the brand, who grow all their own organic ingredients, wanted a clean, open lab design that incorporated fine, luxurious notes, all while keeping the element of sustainable materiality at the forefront of design.
Key to this in-store brand blueprint, was scalability
Tata Harper have large ambitions to open many more concessions in the not too distant future; so, we worked very closely with the brand to develop this concession, as their blueprint design that we would take forward with them, as they continue to grow. A key example of this growth is the idea of future forecasting.
To achieve this, FormRoom and Tata Harper sat down to discuss how a 100% natural skincare brand can really go above and beyond for their customer. Enter these cleverly designed, European first, highly reflective, touchscreen mirrors which offer the customer to take a video of themselves going through their Tata Harper skincare routine, as well as that all-important selfie.