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Luxury Retail | January 22, 2021

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Macy's Holiday Window “Give, Love, Believe”

Macy’s Holiday Window “Give, Love, Believe”

Macy’s 2020 holiday windows honor NYC frontline workers

Macy’s dedicated its 2020 holiday window displays to NYC’s essential workers at their flagship Herald Square store.

Dedicated to the first responders, essential workers, marchers for equality and the local community who showed their grit, good humour and hopeful spirit during a tumultuous year.

Macy’s unveiled its 2020 holiday windows at its flagship Herald Square store with the theme “Give, Love, Believe.” According to the store, the windows are a tribute to the city’s frontline workers who have worked tirelessly throughout the coronavirus pandemic.

More than 100 “Santa helpers” — including artists, animators, electricians and lighting experts — designed and put together the six window displays, according to the news release. It took about two weeks to complete them, Macy’s said.

“Macy’s is part of the fabric of New York City. Our famed holiday windows this year reflect the power, grit and spirit of our resilient community,” Scott Devine, Macy’s vice president of visual merchandising, said in a statement.
“We want to thank first responders, essential workers and everyday New Yorkers who came together this year to support each other and the city we call home. With a dose of whimsy and a dash of sparkle, we hope our love letter serves to enchant, delight and honor our fellow New Yorkers as we celebrate the holidays.”

There are six window displays this year that are animated and interactive. Each featuring a unique setting including one that showed a New York City scene with neon lights and “thank you” in 16 different languages.In addition to praising first responders and essential workers, the windows celebrate the Macy’s Thanksgiving Day Parade and the uniqueness and diversity of New York.