Christian Louboutin takes over the Corner Shop at Selfridges with its Loubi’s on the Beach pop-up

The Loubi’s on the Beach, pop-up is inspired by the pure joy, nostalgia and high energy of summer beach culture.

The fully immersive space celebrates seaside living with the integration of a Louboutin fantasy beach complete with boardwalk, beach huts, kiosk and a lifeguard on site.

Embracing the maison’s playful wit and charm, red and white striped beach huts and parasols house shoes, leather goods and accessories from the new summer collection. Promenade along the boardwalk to the beach, where deck chairs await. Take a seat and enjoy the interactive space whilst you enjoy a limited-edition Christian Louboutin branded ice cream and chilled seltzer served from the kiosk whilst the Loubi lifeguard patrols the beach. Out at sea a troupe of synchronised swimmers show their footwear, in the playful window display that also echoes Christian’s love of dance and movement.

The 4-week pop-up, produced and installed by StudioXAG, will showcase the new summer collection inspired by Christian’s insatiable love of travel. The Greekaba capsule recalls island-hopping through the Cyclades in the warm Aegean seas, whilst the new Loubieyes print, a reimagining of the traditional ‘blue eye’ talisman, is featured throughout the collection.

To commemorate Loubi’s on the Beach, a collection of limited-edition beach essentials will also be available, including surfboards in three prints: the Loubi’s on the Beach design, featuring the bold stripes of the pop-up space, Antique recalling motifs from the Greekaba collection and one in bold Louboutin Red. Complementing the surfboards are matching swim sets and a range of lifestyle products including a bat and ball for beach games, enamel cups and water bottle.
All are exclusively available from Loubi’s on the Beach at The Selfridges Corner Shop.

By retail-focus