The change, which affects both the logo and the typeface teaches, has revolutionized the fashion media.

Loewe wants to modernize, renew or die.

The new creative director of the firm, J. W. Anderson has in mind a number of changes, the first of which is the logo. The iconic seventies fabric leaves the firm and study M / M Paris designed a new minimalist logo that is inspired by the work of typographer Berthold Wolpe.

Anderson also has already thought of their boxes packaging, design revamped iconic pieces such as Amazon and Flamenco bags or key piece to revive the firm, the creation of Loewe trench waterproof and fitted.