PUMA tricks collection packaging by everyone - Luxury Retail
Everyone associates worked with PUMA on their FIFA world cup activity by producing a specially designed presentation for key PUMA footballers’ pink and blue mismatched boots.
The battle to stand out on the world cup pitch this summer is fierce.
PUMA set out to make a statement on pitch by being the first brand to have their players wearing mismatched boots.
To launch the PUMA world cup 2014 tricks collection, everyone associates were asked to create limited edition presentation cases for each of their star players. The tricks collection are worn by PUMA players at the world cup in brazil including Mario Balotelli, Cesc Fàbregas, Sergio Agüero, Marco Reus,Yaya Touré, Adam Lallana.
To reflect the unique appearance of the boots and the energy of brazil, everyone associates created a vibrant hinged box that splits open vertically to present the pink and blue boots. Using a combination of contrasting matt and gloss print finishes, the personalized outer sleeve slides off to reveal the boots, jewel-like against a graphic background featuring the names and coordinates of the 12 world cup stadiums.