An ephemeral café with a French soul: this is La Boulangerie Longchamp.

On June 11, Longchamp brought the exquisite taste of Paris to Manhattan with the debut of ‘La Boulangerie Longchamp,’ an exclusive pavement café at its Fifth Avenue flagship. This elegant pop-up is part of the annual Fifth Avenue Blooms, a springtime celebration that transforms the iconic avenue with artful floral installations and vibrant public experiences.

Longchamp and Angelina Paris: an alliance of taste and style on Fifth Avenue

In collaboration with the legendary Angelina Paris, La Boulangerie Longchamp serves a refined selection of Parisian delicacies and refreshments. More than a café, it is a cultural moment that embodies Longchamp’s French roots while embracing the spirit and energy of New York City. Visitors can sip and savour in style, immersed in a thriving urban oasis, a tribute to joie de vivre and seasonal renewal.

Art, fashion and sensory experience: the creative universe behind La Boulangerie

The café aesthetic is deeply linked to Longchamp’s creative universe. Inspired by French ceramist Constantin Riant, La Boulangerie reflects the colour palette and spirit of Longchamp’s Autumn/Winter 2025 collection. Riant’s signature blue and white designs, developed in collaboration with the brand, adorn bags, ready-to-wear and accessories. His work also introduces a new emblem reinterpreted in honour of Longchamp’s heritage, an ode to modern craftsmanship and bold individuality. This artistic vision is conveyed through the visual narrative of the café, offering customers a multi-sensory experience based on creativity and elegance.

La Boulangerie Longchamp, pieza clave en Fifth Avenue Blooms 2025

As the official partner of Fifth Avenue Blooms, Longchamp joins a prestigious group of brands to transform Midtown into a garden of innovation. From June 11 to July 6, Fifth Avenue will be filled with custom-designed planters and topped with two stunning floral arches stretching from 51st Street to 58th Street. At the centre of it all, a never-before-seen flower will debut in honour of Fifth Avenue’s 200th anniversary: a botanical marvel and a symbol of legacy.

From Paris to SoHo: Longchamp’s new chapter in New York City

La Boulangerie Longchamp is not only a chic dining experience, but also an indicator of the brand’s growing presence in New York. A few weeks earlier, Longchamp had opened its new flagship shop in SoHo on 21 May, signifying a renewed commitment to physical retail and immersion in the brand’s history.

With a mix of French sophistication, contemporary art and New York style, La Boulangerie Longchamp is this season’s must-visit destination, where fashion meets taste on the world’s most iconic avenue.

By Windowswear