"Fendi Roma", new Anniversary Book - Luxury Retail
Fendi Celebrates 90 Years of Fashion History in New Anniversary Book
Fendi is releasing a new book to celebrate their 90th anniversary. The 272-page tome, titled Fendi Roma, will take readers on a journey through the Italian house’s rich history, from its humble beginnings as a fur and leather shop to its international status as fashion mainstay.Over 300 illustrations and photos will fill the pages, which will include images of the five Fendi sisters, early sketches from Karl Lagerfeld and snaps from the label’s first campaigns.
Rather than follow the maison’s chronological story, Fendi Roma will be broken down into five chapters, each focusing on a specific aspect of the label. Rome: Eternal Inspirations, will focus on the connection between the brand and its native city; Creativity: Experimentation and Innovation, will showcase Fendi’s sartorial conceptions and trends over the years; Femininity: A Fashionable Force, will explain the inspiration and drive of the house; Yesterday, Today and Tomorrow, will discuss the evolution of the label, and A Family Affair, will be dedicated to the history of the Fendi family.
Fendi Roma will come in a hardcover black canvas case with a slipcase box. The book will be available at Assouline and select boutiques starting this September.