Esther Mahlangu & BMW - Luxury Retail
Ndebele Artist Esther Mahlangu Designs the Interiors for BMW Individual 7 Series
Multiple-award winning South African artist, Esther Mahlangu has been a top choice for luxe brands such as British Airways and Belvedere Vodka. Her recent stint includes the interiors for the new BMW 7 Series car.
Esther and BMW
Esther’s heritage art is inspired by the traditions of the Ndebele tribe, in which she was born and raised. In fact, she had earlier collaborated with the German automobile brand 25 years ago when she created artwork on a BMW 525i Sedan. Now, in collaboration with the BMW Individual Manufaktur, Mahlangu has re-imagined the interiors of the new 7 Series by painting her characteristic motifs on the real wood interior trims.
The Art-Inspired Car
Esther Mahlangu hand painted geometric motifs on the unique white-coloured fine-wood trims, developed by the specialists at BMW Individual Manufaktur. These trims were sealed to ensure longevity in the right-hand drive vehicle. The artwork will be complimented by full fine-grain Merino leather in Smoke White or Black hue, with weave-look stitching and hand-woven piping.
The one-of-a-kind automobile will be shown to the public for the first time at this Frieze Art Fair scheduled from 5th to 9th October 2016 at Regent’s Park, London. It will be offered for a silent auction this month and the proceeds from the sale will be donated to charity.