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Luxury Retail | April 13, 2024

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Dior Pop-Ups in Tulum and Cancun - Luxury Retail

Dior Pop-Ups in Tulum and Cancun

Dior is doubling down on Mexico this holiday season

The ties between Dior and Mexico have existed since the House’s founding, and over the years they have continued to grow and deepen with every fashion show and event.

Dior ushers in a new chapter in its history with the inauguration of two new pop-up stores dedicated to women’s collections, on the Riviera Maya.

A first space in Cancún, in the Palacio de Hierro department store at the La Isla mall, features 2020 Cruise creations designed by Maria Grazia Chiuri. The decor of the boutique reflects the theme with animals brought to life as 3-D sculptures.

The collection is also present in a corner shop in Tulum, at the Zak Ik boutique in the prestigious Azulik Hotel, whose magnificent architecture blends in subtly with its natural setting.

An ideal location for the exclusive “J’Adior Tulum” capsule, comprised of a selection of striped swimwear, Mitzah scarves and the Dior Book Tote. Also featured is a selection of women’s fashion and accessories from the Cruise 2020 and Dioriviera collections.

“Mexico inspires me enormously,” Chiuri said. “The country fascinates me, from the beauty of its natural landscapes to its exceptional architecture, cultural traditions and artistic influence. I had the good fortune of collaborating with several Mexican artists, including the Escaramuzas, those brave horsewomen who compete professionally against men and displayed their skills at the show for the 2019 Cruise collection. Inaugurating two pop-ups, in Cancun and Tulum, is for me a very important event. In this way, Dior cultivates a precious dialogue with these two extraordinary, cosmopolitan cities by celebrating elegance and excellence in savoir-faire.”