Image Image Image Image Image Image Image Image Image Image

Luxury Retail | September 22, 2020

Scroll to top


Chistmas window at HARRODS 2018

Chistmas window at HARRODS 2018

The famous Knightsbridge store has turned into an emporium of wonder and magic.

The famous Brompton Road Christmas windows, follow a tableau of familiar festive rituals that take place over the course of Christmas Day.

12 months of planning, 5 months of build, 100 plus people, 6 days to install and 3 days to perfect the final touches – this is the time it took to achieve our magical festive windows.

This year Harrods’ famous Christmas window display will take customers on a festive journey, featuring a number of different scenes across a 24-hour period.

The tableau showcases familiar festive rituals with a luxury Harrods twist: unwrapping gifts with Bottega Veneta, a giant Christmas dinner featuring food from Harrods’ iconic food halls, The Dolce & Gabbana Leftover Fridge and party time with Elie Saab.

‘We wanted a concept that was relatable and recognised globally,’ says Alex Wells-Greco, Creative Visual Director at Harrods. From unwrapping gifts and the Queen’s speech, to a Christmas feast and a party.

The exhibition windows will also play host to a sensory spectacle from Dom Pérignon in November, and a Loewe celebration in December.

There’s also an eight-metre Christmas tree on Hans Crescent, sourced from Surrey and adorned with more than 100 oversized gourmet delights – including cranberries, candy canes and Brussel sprouts – inspired by family feasting.

Food is a common thread that runs through the veins of Harrods and Christmas. To coincide with Fantastica, Harrods will also celebrate the opening of the Fresh Market Hall – the second stage of The Taste Revolution.