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Luxury Retail | May 30, 2024

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Bugatti showroom - Luxury Retail

Bugatti showroom

Bugatti Opens Newest Showroom In Paris

Almost a century ago, Bugatti founder Ettore set up the brand’s first showroom in the Avenue Montaigne.

The brand has made a grand comeback to the city with an all-new showroom that is situated right in its heart at Neuilly-sur-Seine.

Partnering with Groupe Schumacher, a long time specialist in super and hyper car sales, the new showroom is the first of its kind, showcasing the new, industrial-but-comfortable corporate design of the Bugatti brand.

Bugatti president Stephan Winkelmann and CEO of Groupe Schumacher Edouard Schumacher jointly opened the showroom on February 7 in front of customers, invited VIPs, and media representatives.

Commenting on the showroom, Edouard Schumacher from Groupe Schumacher said, “We envisioned a place where, in absolute discretion and confidentiality, we would be able to welcome our clients and give them a tailored service. A place in Paris where time stops” Fancy visiting the new Bugatti home in Paris?

Located in the center of high class apartments at 181 Avenue Achilles Peretti, a scant 2 miles from the L’Arc de Triomphe, the showroom is faced in black, with simplistic highlighted white lettering, and an arch of simplistic marble stone mounted on concrete. Currently, potential customers and passers-by are greeted with a Chiron Sport in blue carbon, under a minimalist but effective lighting installation in the ceiling.

The customization center has the traditional Bugatti “Wall of Power” where all material and color combinations are displayed next to a solid stone desk finished in white and black to stunning effectiveness.

It also features a lounge area and a lavish garden that is inspired by the trees and fallow deer of Molsheim where the Bugatti Atelier is located. The patio is finished with white leather furniture, with distressed grey painted wood adding a classic Parisian fashionable touch.

The new showroom highlights the feeling of exclusivity and design excellence that Bugatti’s have become known for. With the Paris showroom, Bugatti now has only 26 dealers in 17 countries, adding to the exclusivity of the brand.