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Luxury Retail | September 25, 2021

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“Blue Heart” - Luxury Retail

“Blue Heart”

BLUE HEART: Limited edition La Mer Moisturiser

Every June, La Mer releases a limited edition bottle of its cult Creme de La Mer moisturiser to commemorate World Oceans Day (June 8). 33

La Mer has always been a generous supporter of the cause (after all, the cream is made from sea kelp) and since 2005, it has donated over US$2.6 million (S$3.45 million) to promote ocean conservation efforts. And unlike the usual charity drives that pledge a portion of proceeds, La Mer gives an undisclosed amount to the National Geographic Society to support ocean exploration and research each year – regardless of the number of bottles sold.

By luxury-insider