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Luxury Retail | September 16, 2021

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A Cinderella moment - Luxury Retail

A Cinderella moment

In celebration of the release of Disney’s live action film inspired by the classic fairy tale Cinderella, our creative director Sandra Choi has designed an enchanting shoe, which reimagines the iconic glass slipper Cinderella accidentally leaves behind when the clock strikes midnight.

‘I think every girl desires a Cinderella moment in their lives. This story ignites a love affair and fascination with shoes that never dies. The power they have to transform is instilled from a young age and the fantasy remains alive forever. I wanted to create a shoe that felt magical, with alluring sparkle and a feminine, timeless silhouette evoking those childhood emotions.’- Sandra Choi, Creative Director, Jimmy Choo

By jimmychoo