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Luxury Retail | November 18, 2024

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‘3D on the rocks‘ - Luxury Retail

‘3D on the rocks‘

Japanese whiskey brand crafts intricately CNC-milled ice cubes

Suntory — one of the oldest japanese brewing and distilling companies — is renowned for its history and heritage in whiskey making.

Despite their traditional quality and status, the more than 100 year old brand decided to work with some of the latest technological systems for a recent campaign.

‘3D on the rocks‘ is a collection of CNC-milled ice cubes made especially for their product, intricately crafted in architectural, human and domestic shapes. The objects range from an astronaut to kinkakuji, a japanese temple, each sculpted from a single block of ice and carved into based on a three-dimensional render.

Luxuryretail_CNC-milled-ice-cubes-japanese-brewing-suntory-block-of-ice Luxuryretail_CNC-milled-ice-cubes-japanese-brewing-suntory-temple-shaped-ice

By designboom