Gucci, has opened their first restaurant ‘1921 Gucci’ in Shanghai iAPM

We’ve seen plenty of luxury fashion brands expand into the hospitality or interior design sector and now, continuing to expand that core, fashion businesses are tapping into the food and beverage sector in Asia

Gucci to expand to fine dining 

Spread over 360 square metres, the restaurant opened about three months ago. Spread over 360 square metres, the restaurant opened about three months ago. According to international property consultant CBRE, adding an F&B component within the store has given their shoppers a complete experience in which they can shop, relax and socialize. The company cited another example in Cafe Dior by Pierre Hermé on the top floor of Christian Dior’s flagship store in Seoul, which has helped the brand move from being only fashion-oriented to more lifestyle-driven.

“This is the luxury brand’s first fine dining restaurant in the world,” Maureen Fung Sau-yim, director of Sun Hung Kai Development (China), a unit of Sun Hung Kai Properties.

By luxurylaunches