CandyStudFactory Pop-Up in China - Luxury Retail
luxuryretail | On 04, May 2018
Candystud Factory: The New Valentino Popup Store in Beijing
Candystud Factory. A handbag factory just like a candy factory. Pink, entertaining, imaginary.
Pink, entertaining, imaginary — #CandyStudFactory has arrived in the dynamic Sanlitun neighborhood of Beijing. The pop up store, open until May 17th, recreates the atmosphere of a handbag factory, if Willy Wonka was in the accessories business.
Fun, spherical, in the spirit of frivolity, Candystud is a small object of high craftsmanship the blends the excellence and the savoir faire of Maison Valentino with a new desire of pleasure and of joie de vivre. The Candystud Pop Up store translates this idea in a shopping and amusing experience.
One enters is a colored and ethereal world to discover the beauty and the allure of the Valentino items together with the humanity and the excellence of those that created them.
Visitors can pick up two limited edition Valentino Garavani #Candystud bags at the pop-up, described as “Fun, spherical, in the spirit of frivolity, the Valentino Garavani #CandyStud is a small object of high craftsmanship that blends the excellence of the Maison savoir faire with a new spirit of joie de vivre.”
The Candystud Factory collection also includes four new exclusive sneakers and a series of exclusive small leather goods such as iPhone c overs, mirror bags and charms.