Dior presents its new Mexico collection with a pop-up store at Palacio de Hierro
Dior bets on the pop-up store format in Mexico. The emblematic French luxury brand has inaugurated a new ephemeral store dedicated to its new autumn-winter collection 2018 inside El Palacio de Hierro Polanco, in Mexico City.
As a first in couture history, Dior is opening an eyewear boutique
Christian Dior, one of the design houses and brands of LVMH announced it has opened a boutique devoted entirely to eyewear in Paris, a first for the couture house.
Bureau Betak designs surrealist checkered pavilion for Dior’s SS18 in Paris
Following Bureau Betak’s dramatic mirror-filled pavilion last year for Dior’s spring 2018 show, the studio unveiled their new creation for the same fashion brand: a checkered-pavilion in Paris’ Musée Rodin for the spring summer 2018 couture show.
Dior-branded BMX bike teased online
It’s not uncommon for luxury car companies to collaborate with high-end bicycle-makers to make branded bikes like the Ferrari Bianchi road racing bike, Maserati’s $6500 racer and the Pininfarina e-Bike.