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Luxury Retail | July 13, 2024

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The Ducati Diavel Diesel - Luxury Retail

The Ducati Diavel Diesel

Ducati and Diesel team up to create Diavel Diesel

Designed by the Ducati Design Center and Creative Director of Diesel Licences Andrea Rosso, the Diavel Diesel was inspired by a ‘hyperkinetic dynamism of a post-apocalyptic, retro-futuristic world.’ 

The bike will be limited to 666 numbered models when it goes on sale in April.
Playing of the Diavel name, which is Bolognese for devil, only 666 of these motorcycles will be produced. The Diavel Diesel certainly stands out from the standard Diavel, thanks to hand-brushed stainless steel panels, and visible welding and rivets.

The famous Ducati red highlights certain parts of the bike, including the Brembo front brake calipers, dash and intake covers. Finishing off the red highlights are five red chain links.

Zircotec ceramic coating on the exhaust down pipes ensures the entire exhaust system is black to match the matte black front mudguard.

“The collaboration with Diesel enabled us to explore original stylistic and technical aspects whilst staying within the Ducati brand and fully respecting its values,” said Ducati Motor Holding CEO Claudio Domenicali. “In this case we worked with Diesel on an already uniquely original bike like the Diavel and the result was surprising to put it mildly. The details characterizing the Diavel Diesel cannot fail to captivate connoisseurs of special bikes but also people from different walks of life, such as fashion. It’s always stimulating for us to move outside the world of motorcycling and widen our brand’s areas of interest.”

Besides the Diavel, Diesel has also created an apparel collection that features Jogg Jeans, a leather jacket and two t-shirts.
The Ducati Diavel Diesel was unveiled during the Milan Men’s Fashion Sho. The launch will take place in April 2017 around the world.