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Luxury Retail | March 29, 2024

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WOW Concept - Luxury Retail

“WOW Concept” Madrid

11/03/2022 |

WOW Concept, Dimas Gimeno’s innovative multi-brand store, opens on Madrid’s Gran Vía

The screens at Gran Vía 18 announce the countdown to one of the most anticipated openings of the season: the WOW Concept store launched by Dimas Gimeno, former president of El Corte Inglés, that combines physical and online sales and aims to attract millennial and Gen Z consumers through its carefully selected brands.

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