multi-brand store - Luxury Retail
“WOW Concept” Madrid
11/03/2022 | luxuryretail
WOW Concept, Dimas Gimeno’s innovative multi-brand store, opens on Madrid’s Gran Vía
The screens at Gran Vía 18 announce the countdown to one of the most anticipated openings of the season: the WOW Concept store launched by Dimas Gimeno, former president of El Corte Inglés, that combines physical and online sales and aims to attract millennial and Gen Z consumers through its carefully selected brands.
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