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Luxury Retail | March 28, 2024

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Hugo Boss - Luxury Retail

Boss X F1 team Aston Martin

07/07/2022 |

Boss becomes F1 team Aston Martin’s fashion partner

The Boss brand is continuing its marketing drive to reach key consumers and has announced a new partnership with the Aston Martin Aramco Cognizant Formula One Team (AMF1) that sees it being named the team’s official fashion partner. 

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“Porsche x BOSS”

08/04/2019 |

Hugo Boss Teams Up With Porsche On Capsule Collection

German power brands Hugo Boss and Porsche are joining forces in 2019.

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