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Luxury Retail | April 20, 2024

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Tag Heuer launches formula1 chronograph - Luxury Retail

Tag Heuer launches formula1 chronograph

In April last year, football superstar Cristiano Ronaldo joined the likes of Jenson Button and Maria Sharapova to become Tag Heuer’s celebrity ambassador. 

At the Baselworld expo this year, the Swiss brand has introduced a numbered limited edition timepiece in tribute to the three-time Ballon d’Or winner. Based on the Formula 1 Chronograph, the CR7 watch comes with a black and green color scheme to evoke the green of the football pitch. Along with vibrant green, the matt black finish lends this watch a distinctly assertive character. In addition to the color scheme, the other special design attribute of the CR7 includes a chequered-patterned dial, which gives the watch a distinct feel from the rest of the Formula 1 models.


The TAG Heuer and CR7 logos on the dial in white contrast the black dial and pop out. The watch has a 42mm steel case coated in titanium carbide- the same material as the bezel. The perfectly matching green and black NATO strap is an integral part of the design of this chronograph. The chronograph is accurate to a tenth of a second, with the indication displayed by a small counter at 6 o’clock. The small counter at 9 o’clock displays the chronograph minutes, and the counter at 3 o’clock is for the current seconds. The CR7 Formula 1 watch will be priced at CHF 1,450 ($1,514 approximately) in Switzerland and go on sale in July this year.

By luxurylaunches