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Luxury Retail | September 24, 2021

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Sophie Hulme pops up at Harrods - Luxury Retail

Sophie Hulme pops up at Harrods

British accessories designer Sophie Hulme new Resort ‘16 collection

British accessories designer Sophie Hulme unveiled a pop-up in December at Harrods to promote her Go Bananas resort collection.

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Elemental Design collaborated with Hulme and her architect to create the pop-up space, set against a playful background of bold stripes with banana and palm prints. Two entire back walls were draped in curtains in a bright pink, creating a soft yet fun backdrop to the handbag collection; many featuring brass banana charms or embellishment.

Another feature wall was finished in a pale yellow and white stripes in contrast to the simple black branding above a brass-framed focal display. Juxtaposing the soft fabric backdrop, the freestanding fixtures – in Corian and polished brass – were sharp, clean and elegant. The existing white Carrara marble floor perfectly complemented the premium scheme.

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By retail-focus.co.uk