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Luxury Retail | July 20, 2024

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Santa's Workshop of Wonder in David Jones

Santa’s Workshop of Wonder in David Jones

A magical, multi-sensory experience like no other at Santa’s Workshop of Wonder this Christmas.

The David Jones Christmas campaign included a series of activations throughout their network of stores, celebrating 185 Christmases with the brand.

We worked with the DJ team to elevate their flagships in Sydney and Melbourne with retail experiences that allowed people to make the most of the amusing world of Christmas.

We converted the level nine at the Elizabeth St store into a spectacular Santa Set adventure, with interactive moments to engage the little ones and create special memories. The playground presents moving cog wheels, nutcrackers and even Santa’s post box, with DJ entertainers to lift the space and guide customers through this fun journey.

From the creative concept to a realistic 3D design, we brought every element to life, unfolding the magic in three weeks of installations and delivering a shopping experience like no other.

As you adventure through the experience, collect a special David Jones Reindeer antler headband, take a selfie in the gift box and turn the cogs in the interactive workshop. Then write a letter to Santa at our dedicated station which will be hand delivered to Santa before your photo.

Our 185 Christmas is truly one to delight, don’t miss your chance to book now, spaces are limited. Bookings are available daily from 11 November to 24 December.