Nike Football Untouchable Shoes Packaging by Hovercraft Studio

Nike Football asked us to create a limited package for their most advanced cleat, the Vapor Untouchable. The package was sent to Texas’ top sixteen high school teams as an invitation to an exclusive event.

The package is secured with a belly band, and the two angular flaps are secured together with hidden magnets. An acrylic panel with a screen printed invitation to the event covers the metallic silver cleats. The interior of the box is reflective silver foil, with an info card inset into the bottom of the box. We achieved ultimate shine with this one.

By retaildesignblog