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Luxury Retail | June 19, 2024

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Moments B, Boucheron - Luxury Retail

For years, Boucheron has offered the full richness of its heritage for our pleasure, all its small and large life moments that make such a luxury brand unique. Today, these moments are captured in the delicate #MomentsB… made of paper…

Frédéric Boucheron was the first modern jeweler to establish his townhouse and workshops on Place Vendôme in 1893.

To bring to light this exceptional place, which has seen many intriguing times, a bold idea was needed. Hand craft enthusiasts House Boucheron wanted to offer a unique experience where different worlds collide, a creation that would pay homage to the fineness and delicacy of the jewelry housed in 26 Place Vendôme. I don’t know if the “origami” paper jewel designed a few years ago for Wallpaper magazine (handmade and numbered, photographed here by Richard Sweeney) served as a basis for this, but the building of the Place Vendôme paper model was entrusted to the talented hands of New York artist Jo Lynn Alcorn. She also uses a light cellulose lace to create an exact mockup version that serves as the setting for B Moments… The number 8, the Boucheron Palace spirit, Gabrielle Boucheron, the Countess of Castiglione, and the animals…  


“Why this specific location? Because he was fascinated by the light that bathed the place. Its “hands of light” were perfect for craftsmen. “