LOUIS VUITTON AT TERMINAL 5 - Luxury Retail
Louis Vuitton opens an eye catching boutique at Heathrow its first in an European airport.
The store opening coincides with the arrival of the brand’s Cruise 2015 collection
Located at London’s Heathrow Airport, Terminal 5, the 301sq.m store will the usual fare including leather goods, women’s ready to wear and shoes, accessories, sunglasses, fine jewelry and watches. The exterior of the store will also boast an installation by Ange Leccia whose work has been showcased everywhere from the Centre Georges Pompidou in Paris to the Gugghenheim Museum in New York.
The short film commissioned is titled Giraglia (inspired by the Mediterranean Sea) and will be presented on a digital screen set within the façade of the store. The store front is adorned with panels of metallic striped glass which the brand calls “fins” that lend a fantastical look to the store. The interior also boats some beautiful design elements and a beautiful color and textural scheme consisting of beige leathers, polished plaster in light gold, smoked teakwood and antique brass metalwork.
The new shop, dedicated to showcasing the best of the brand’s travel heritage, joins Dior and Cartier among other top retailers at the west London airport.
The shop itself is testament to the brand’s dedication to exquisite fittings. It has over 300 square metres of floor space, with goods displayed on transparent plastic units and metallic striped glass ‘fins’ finished in bronzed anodized aluminum adorning the shop front.
As well as Vuitton’s iconic luggage, the store also stocks women’s ready to wear and shoe collections, accessories, sunglasses, fine jewellery and watches.
The exterior was created by Ange Leccia, she said:
“The house invited me to curate an exhibition titled Travelling in Paris and I have works in Louis Vuitton’s collection.I hope [this creation] will bring nature and silence into this space. I hope it creates a relaxing area for the consumer”.