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Luxury Retail | March 4, 2024

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Loewe launches its first Magazine

Loewe launches its first Magazine

Loewe launches the first edition of its new quarterly magazine.
LOEWE: Issue 1.

The latest initiative from the renowned Spanish brand Loewe has generated enthusiasm among its followers. Since last December 10, the first edition of its magazine is now available for free in all Loewe stores around the world.

A meticulous design that perfectly captures Loewe’s most contemporary image. Additionally, the brand offers the opportunity to further explore his latest collection. The issue features a profile by artist Lynda Benglis, celebrity interviews by Evan Ross Katz, and an exclusive set of stickers by Suna Fujita.

Loewe has adopted an extremely striking strategy with this launch. Although the brand remains a symbol of seemingly unattainable luxury for many, it doesn’t miss the opportunity to convey a valuable message to its audience. In this approach, it’s clear that each of its viewers is significant to the brand, thus reinforcing the idea that exclusivity isn’t at odds with inclusivity. And what do you think about this new action?

By/Loewe.