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Luxury Retail | June 14, 2021

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La Vie Est Belle L'édition Féérique - Luxury Retail

La Vie Est Belle L’édition Féérique

A Super-Exclusive Fragrance Collaboration

As a declaration of happiness, it was only natural for La vie est belle to celebrate the Holidays in its own way, enhancing the exhilarating power of its addictive scent with the added magic of an exceptional showcase. This resulted in a luxurious limited-edition of its already iconic bottle: La vie est belle L’édition Féérique.15 numbered pieces of pure luxury and pure happiness .

Lancome Limited Edition Feerique

The unprecedented encounter between three artisanal crafts and three exceptional Houses gave rise to La vie est belle L’édition Féérique, a collector’s dream and a contemporary version of the fabulous gifts that are part of the history of luxury: an entirely handcrafted music box housing the flacon with its crystal smile at the heart of glass vases set one over the other.French Haute Perfumery: offered by Lancôme since 1935While women loved the La vie est belle campaign and its optimistic and liberating message driven by Julia Roberts’ irresistible smile, the creation of the fragrance also represents Lancôme’s return to its roots: the loveliest way to take up its legacy as a Master Perfumer. This is a concentrate of highly dosed happiness structured around the House’s first tasty iris accord, a fragrance exceptionally concentrated with natural raw materials. Its delicate and addictive scent lies behind the universal enthusiasm for La vie est belle. L’édition Féérique is thus a wonderful tribute to its success.Reuge: the virtuoso of mechanical music.

Purity carved in crystal by Baccarat, the third artisanal legendary house, crafted a crystal chandelier that fills the top of the glass case with its thin metallic edging. A precious reference to the chandeliers of the La vie est belle commercial, its 133 drops and 48 tubes of crystal capture the reflections between the jars and bottle to make them dazzle even more. Specially designed for La vie est belle L’édition Féérique, this masterpiece of miniaturization with its understated Art Deco style marks a new collaboration between Lancôme and the prestigious crystal-making house founded in the 18th century, which soon became one of the most attractive gems of French artisanal trades.

Manufacturing secrets: time for luxuryEach handcrafted piece requires over 120 days of work and the use of approximately 15 artisanal trades to create magic from metal. It all begins with a musician. It is up to him to decipher the melody and then to undertake the difficult task of rewriting it in music. This is the point of departure for the cylinder design (on which the name of the fragrance is engraved for a luxurious finishing touch). For each melody, a special keyboard is created with a specific number of blades whose lengths differ depending on the notes. Then the tuning takes place: a feather is glued behind each blade to mute the resonance. Placed behind the mechanism, the resonance box ensures perfect acoustics, while the special cement poured into the cylinder and the marquetry work— the final manufacturing step guarantee a beautiful sound quality.

By neimanmarcus.com