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Luxury Retail | November 29, 2023

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Johnnie Walker: A Global Flagship Experience

Johnnie Walker: A Global Flagship Experience

Johnnie Walker Princes Street, an immersive retail experience at an iconic new landmark

Johnnie Walker Princes Street offers a personalised whisky experience where you can explore the flavours of Scotland in the heart of Edinburgh.

For its second Johnnie Walker shop, the Scotch brand turned to Dalziel & Pow to create a 3500-sq.-ft emporium in the heart of Edinburgh. Located in former department store, the team designed an experience to encourage visitors to explore the brand, its products, and stories.

A showcase wall features the range of Johnnie Walker Labels — and as visitors approach, motion sensors trigger the audio content describing the flavors that make each blend unique. Through visual theater, storytelling, and experiential moments, The Johnnie Walker Retail Experience invites visitors to discover, the single malts of Scotland in the Whiskey Explorer Library.

A changing collection of local and exclusive home accessories, and bar tools are part of the lifestyle boutique.

Enjoy world-class cocktails with sweeping views of Edinburgh Castle in our 1820 rooftop bar and sought after whiskies in our Explorers’ Bothy bar. Discover our exceptional private dining offering, whisky retail area and more.