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Luxury Retail | April 20, 2024

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Stella McCartney's window displays - Luxury Retail

Stella McCartney’s window displays

Installation Stella McCartney’s window displays in Spain by INSTORE

Stella McCartney has chosen INSTORE to produce and install her window displays in our country.

Since may we could enjoy this work of window dressing that triumphed firstly in United Kingdom and that during the summer has showed us Stella McCartney’s last collection.

Decoration with neon cats in Madrid and Barcelona

The decoration with neon cats has been realized using the cut laser, to give form to the methacrylate that represents the figure of the cats, on which later the neon is fixed.

Stella McCartney has long supported PETA, People for the Ethical Treatment of Animals, and in order to promote awareness of this cause their recent window concept has been designed around animals to promote the work they do with charitable organisations.

Even her shops in Shanghai, Beijing and Chengdu have this original decoration where the neon is the center of the design.