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Luxury Retail | May 20, 2024

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“Believe in Dreams” by Tiffany & Co. - Luxury Retail

Zoë Kravitz Goes to Wonderland in Tiffany & Co.’s Holiday Campaign

The Fantastic Beasts actress stars alongside Naomi Campbell and Karen Elson in the “Alice in Wonderland”-inspired film.

Following her appearance in Fantastic Beasts: The Crimes of Grindelwald, Zoë Kravitz has found herself in yet another fantasy film. This time, it’s Tiffany & Co.’snew Alice in Wonderland-inspired holiday campaign short, “Believe in Dreams”.

“The holiday season is a time of year when more than ever, we’re inspired to dream,” – Reed Krakoff, chief artistic officer, Tiffany & Co.

Directed by Beyoncé collaborator Mark Romanek, the clip follows Zoë as she ventures into a Tiffany blue dreamland. There, she discovers a whimsical Tiffany & Co. holiday workshop where she gets a tour from the workshop’s manager, played by a white-haired Xiao Wen Ju. Aside from cameos by models Karen Elson and Maye Musk, the tour also gives us an imaginative behind-the-scenes look at the making of the jewellery brand’s iconic lines, including the Tiffany Paper Flowers™ and Tiffany HardWear collections.

And what’s a Wonderland-themed film without a Mad Tea Party? In this version, Naomi Campbell stars as the eccentric Mad Hatter and her tableware of choice consists of pieces from Tiffany & Co.’s Home & Accessories collection.

By luxuo