"Aqua" Pop-up Prada - Luxury Retail
New Prada Pop-up at Isetan, Tokyo
The life giving energy of water inspired the Prada pop-up recently housed at Isetan department store, in Tokyo, Japan.
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LED video walls dominated the 80 sqm internal space and the 11 dedicated windows, displaying images of waves, seabeds and the planet’s most majestic waterfalls.
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Dedicated to a selection of items from the 2020 Pre-Fall collection, the Aqua pop-up showed – as a preview – the new shape of the Prada “Re-Edition” bag in black and beige nylon.
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