Taking things up a notch from their gold plated bicycle that they launched last year, the company has now fabricated the self-balancing electric uniwheel in a 24k gold finish.

The simple and highly portable mode of personal transportation lets users direct themselves by simply changing their weight on the pedals on which they stand: by leaning forward or backward, users can control the vehicle to go forward, accelerate, decelerate, brake or turn. In case you’re wondering, the Segwheel comes with optional stabilizers that will ensure you don’t lose your balance and simply fall off. It’s lightweight design makes it easy to hop and hop off and stowaway or carry around with ease. The device is touted to go up to 11mph (18km/hr) for about 7.4 miles (12km) on a 45 minute charge.

The first Segwheel to make it off the production line went to CEO of Goldgenie, Laban Roomes who thinks it’s the urban transport of the future; he might be right. Naturally he decided to add his companies specialized touch to the product et voila, a meticulously put together Segwheel embellished with over 5 microns of 24k Gold and finished with Gold Python skin.

A mere $44,123 (exc. VAT including shipping and insurance) will get you this slick and highly ostentatious ride which is available to order exclusively from Goldgenie. If just 24k gold is still too ‘simplistic’ for you, the company offers further customization with diamonds, semi-precious stones and even personal laser engraving. The 24k Gold Segwheel can be delivered anywhere in the world.